Behind Qualitas IB

Built for Leaders Who Expect More

We don’t just place policies, we help Founders, MDs and CEOs take control of risk and embed resilience into how their business grows.

Speak to the team How it works

We know what good representation looks like. We've been on both sides.

Qualitas IB was founded by Mike — a former FD, CEO and MBO leader who spent a decade building one of the Midlands’ largest independent brokers before selling to a consolidator and starting again. He came back to insurance because he knew it could be done better.

Together, Mike and Archie are rebuilding commercial insurance brokerage around a single idea: the person who represents you should know your business, be accountable to you, and be there when things go wrong.

Mike

Founder & Managing Director

Mike founded Qualitas IB after a career that took him from financial accountant to FD, through an MBO, to CEO of one of the Midlands’ largest independent brokers. He came back to insurance because he knew what good representation looked like — and how rarely clients actually got it.

Archie

Commercial Insurance Director

Archie has worked every role in the business. That breadth shapes how he thinks — strategically, clearly, and always from the client’s perspective. He has a particular talent for making insurance make sense to the people who need it most.

Ready to Lead with Confidence?

Discover insurance solutions tailored for your growth.

Speak to the Team

What we are about

Care Beyond Cover

We don’t just arrange policies, we represent businesses like yours with clarity, accountability and long-term thinking. That means no admin fees, no vague advice, and no passing you from person to person. We believe in clear communication, strategic thinking, and real human support from someone who knows your business. Not just your renewal date. It’s how we deliver insurance that informs, empowers, and performs - for every leader who expects more.

Clear, Effortless Communication

No jargon, no grey areas. Just fast, clear answers and easy-to-understand advice when you need it.

Representing You, Not the Industry

We’re upfront about how we earn, don’t charge admin fees, and act in your best interest — always.

Strategic Thinking

We go beyond renewals and policies, helping you design cover that actually supports your growth..

1:1 Expert Representation

You’ll work directly with a dedicated Insurance Representative who knows your business inside out.

The antidote to generic insurance service.

Most insurance feels transactional. One-size-fits-all quotes. Generic advice. Long waits for short answers.

That’s not how we do things.

At Qualitas IB, we believe insurance should feel like it was built for you, because it is. Our culture is rooted in curiosity, clarity, and real care for the people we serve. We take time to understand what matters to your business, explain what you’re buying, and show up when it counts.

We work with leaders who want to build strong businesses and that starts with resilience you can trust.

Genuine. Helpful. Good-natured. Engaging.

Trusted by our clients

want to join us?

We’re here to help leaders like you unlock the full potential of your business with resilience baked into your plans. Ready to take the next step with confidence?