At the Gloucestershire Business Show this year (GBS16) Qualitas invited people to share their perspective on business insurance. The results of our survey indicate a considerable need for improvement in the service provided to businesses.

The survey was based on the Net Promoter^® concept which seeks to measure customer loyalty.

“We conducted the survey amongst GBS16 delegates to give us a market perspective on the things people value about their business insurance service, whether through a broker or direct, and the areas that they feel need improvement. The results left us in no doubt that many businesses are poorly served by the industry.”  said Peter Sherwood, Director at Qualitas.

Results of the survey gave a Net Promoter Score^® of -10.  When compared with an industry benchmark score of 34 (source: Satmetrix 2015 UK benchmarks) and a Qualitas client score of 88 (source: Qualitas Spring Survey 2016), some Gloucestershire businesses seem poorly served.

Peter explained “Reading the GBS16 survey comments it is apparent that people who have bought insurance based on price or convenience alone can come to regret it. To earn loyalty from customers the insurance industry needs to do more than offer cheap  premiums and standard cover. Loyalty and truly happy customers  requires something altogether more exceptional.” 

Peter continued “The team at Qualitas has earned real loyalty from clients, as reflected in our leading Net Promoter Score^® , through dedication and delivery, providing clients with the protection, advice and services that gives true value for money. We are delighted that the approach clearly works, as the business continues to grow rapidly and the loyalty measure is in a league of its own.”

If you think you deserve more than you get from your current insurance provider, please call one of the team at Qualitas on 01684 217555 for a no-obligation discussion.